President Donald Trump’s media company is investing $2.5 billion to create a bitcoin treasury, further intertwining the president’s business empire with the cryptocurrency world. The move raises major financial and ethical questions in Washington, as Trump’s regulators shape crypto policy.
Trump Media to Establish $2.5 Billion Bitcoin Treasury
In a major financial shift, President Donald Trump’s media company, Trump Media & Technology Group (TMTG), has announced plans to invest $2.5 billion to create a bitcoin treasury. The company, which owns Truth Social, will raise the funds through deals with approximately 50 institutional investors involving both stock and debt.
According to TMTG CEO Devin Nunes, a former Republican congressman, the initiative positions bitcoin as a core company asset and symbolizes a stand for “financial freedom.” Nunes also stated the treasury will protect the company from institutional financial discrimination, which he claims affects many American firms.
Strategic Expansion into Crypto
TMTG’s move reflects a broader embrace of cryptocurrency across Trump-related enterprises. The company plans to integrate the bitcoin treasury into its growing ecosystem, including Truth Social and the Truth+ streaming platform. Nunes emphasized that this integration could lead to subscription services and utility token-based transactions, indicating long-term plans in the digital financial sphere.
Trump Family’s Deepening Crypto Ties
This isn’t the Trump family’s first step into crypto. Eric Trump, son of the president, co-founded American Bitcoin, a company that recently announced plans to go public. Meanwhile, the family-backed World Liberty Financial is another crypto-focused venture. President Trump also introduced a personal crypto token, $TRUMP, a memecoin launched just days before his inauguration.
Such actions demonstrate a growing financial commitment to the cryptocurrency market, which currently sits at an estimated value of $3.5 trillion.
Ethics and Conflict-of-Interest Concerns Rise
The investment raises questions in Washington, especially as Trump-appointed regulators and Republican lawmakers shape the U.S. crypto regulatory framework. Ethics experts have expressed concern over potential conflicts of interest. These concerns intensified after Trump hosted a private gala for $TRUMP token holders at his Virginia golf club, an event that drew public protests.
Market Reaction and Financial Impact
Trump Media’s stock, traded under the ticker “DJT,” initially rose in early trading after The Financial Times reported the news. However, it later dropped more than 5% by mid-morning Tuesday. TMTG, which currently operates at a loss, has relied mainly on advertising revenue. Trump has since transferred his ownership stake to a trust controlled by his son, Donald Trump Jr., who is also a board member.
The offering is expected to close by Thursday.
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