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Kamala Harris’ Campaign Makes Last-Minute Push to Win Over Black Male Voters

Kamala Harris is launching a last-minute campaign push to win over Black male voters with targeted policies and outreach as polling shows a dip in support from this key demographic.

Kamala Harris spent time on Sunday at Koinonia Christian Center, a predominantly African American church in Greenville, North Carolina, a key battle state with a large number of Black voters. | Susan Walsh/AP

Kamala Harris is launching a significant final push to win over Black male voters, a crucial demographic that recent polls show may not offer the strong support she needs. With time running out, her campaign is rolling out a series of new initiatives aimed at addressing the concerns of Black men in America, especially when it comes to economic opportunity and health disparities.

Harris Focuses on Economic and Health Policies

Harris is planning to unveil three key policy proposals targeted at Black men. These include providing 1 million small business loans, offering job training and mentorship programs to help Black men break into high-demand industries, and launching a health initiative to tackle issues that disproportionately impact Black men.

The vice president’s economic focus includes offering forgivable loans up to $20,000 for small businesses. Her team is also rolling out organizing events, such as the “Black Men Huddle Up” series, which will feature star athletes and take place in key swing cities like Charlotte, Detroit, Atlanta, and Philadelphia. The goal is clear: energize Black male voters ahead of Election Day.

Harris Faces Polling Challenges Among Black Men

Despite these efforts, recent polling data presents a challenge. Surveys show that while Harris leads among Black men, she falls short of the overwhelming support Democrats have traditionally received from this group. A New York Times/Siena poll showed Harris with just 78% support among Black voters, compared to the 90% that Democrats usually garner in presidential races.

This late-stage push to engage Black male voters has drawn some criticism for coming too late in the campaign. Mandela Barnes, a Harris supporter and former lieutenant governor of Wisconsin, expressed concerns, stating, “It’s the last three weeks…ballots are in mailboxes.”

The Role of Obama and the Response to His Comments

Former President Barack Obama has been campaigning for Harris, but his recent comments urging Black men to stop making “excuses” for not supporting Harris sparked controversy. Some, including Charlamagne tha God, criticized Obama’s remarks, calling them counterproductive. Others defended Obama’s tone, describing it as that of a concerned elder trying to encourage family members to stay engaged.

Harris’ campaign remains focused on connecting with Black men, despite these challenges. With new ads featuring local Black men sharing their stories and Obama’s continued involvement, the Harris campaign hopes to sway this crucial voting bloc in the final days of the race.

The Road Ahead: Can Harris Win Over Black Men?

With just weeks to go until Election Day, Harris needs to rally every Black voter in key battleground states. Her campaign’s efforts include targeted outreach, but some critics argue that this focus on Black men should have come much earlier. The late-stage push may not be enough to shift the dynamics in her favor, but Harris and her team are making an all-out effort to close the gap.

In a race as tight as this one, every vote will count. Black men, a key part of the Democratic base, could play a decisive role in determining the outcome of the 2024 election.

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