The GOP’s primary super PAC for House races, the Congressional Leadership Fund (CLF), is gearing up for a substantial investment in California, setting aside a whopping $30 million for an advertising onslaught leading up to the November elections.
Strategic Allocation
CLF’s announcement marks its first wave of ad reservations for the fall, with California emerging as the top priority state for their spending. The decision underscores the pivotal role California plays in determining the balance of power in the House, boasting six high-profile races and several others teetering on the brink of contention.
Defensive Strategy
Republicans in California are primarily on the defensive, aiming to safeguard vulnerable incumbents like Representatives John Duarte and David Valadao, who currently occupy seats won by President Biden in the previous election cycle.
Investment Justification
CLF President Dan Conston emphasized the importance of California in maintaining and expanding the Republican House majority, citing the success of quality GOP candidates and growing frustration with Democratic policies among voters.
Previous Spending and Democratic Response
The $30 million allocation mirrors CLF’s spending in the state during the previous election cycle, where California proved unexpectedly fruitful for Republicans. However, Democrats have indicated a more substantial presence this time, with plans for a $35 million program that encompasses various media channels and grassroots efforts.
Focus on Los Angeles Market
Both parties are focusing heavily on the Los Angeles media market, which encompasses several competitive races. These include GOP Rep. Mike Garcia’s challenge from former Virgin Galactic CEO George Whitesides and potential Republican gains in Democratic Rep. Katie Porter’s open seat in Orange County.
Acknowledging Latino Voters
In a strategic move, CLF is allocating nearly $2 million toward Spanish-language media in the Central Valley, recognizing the significance of Latino voters in districts held by Duarte and Valadao.
Anticipated Timing
Outside groups like CLF aim to secure ad reservations well in advance to benefit from lower prices. Voters can anticipate a surge in advertising across various platforms in September and October as the election nears.
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