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Donald Trump’s Transition: A Shift in Media Engagement Strategy

President-elect Donald Trump has yet to hold a press conference during his transition, opting instead for social media announcements and select interviews. This approach, while not unprecedented, marks a significant shift in media engagement compared to previous administrations.

Lead Art: Donald Trump sits down for a conversation with Tucker Carlson during his Live Tour at the Desert Diamond Arena on Oct. 31, 2024, in Phoenix, Arizona. | Chip Somodevilla/Getty Images

Trump Avoids Press Conferences During Transition

Donald Trump, now president-elect for the second time, has refrained from holding a press conference since his election victory. Instead, he has focused on announcing Cabinet picks and staff appointments through his social media platform, Truth Social.

2. Selective Media Engagement

Trump has granted a handful of one-on-one interviews and made public remarks at a Mar-a-Lago event. In an interview with Fox News Digital, he emphasized the importance of a “free, fair, and open media” while continuing to sidestep traditional press conferences.

3. A Departure from Past Presidents-Elect

Historically, presidents-elect such as Barack Obama and George W. Bush frequently engaged with reporters during their transitions. Obama held 18 press conferences, while Bush conducted 11. By contrast, Trump’s media strategy mirrors his approach in 2016 when he delayed hosting a general press conference until January 2017.

4. Trump’s Media Strategy Evolution

Unlike his first transition in 2016, when Trump’s team provided daily updates to reporters, his current approach focuses on direct communication via social media. Incoming White House Communications Director Steven Cheung defended this tactic, citing Trump’s extensive interviews during the 2024 campaign.

5. Comparisons to Biden’s Transition

Trump’s media strategy also draws parallels to President Joe Biden’s transition during the Covid-19 pandemic, when Biden avoided wide-ranging press interactions. Biden did not hold an official press conference until three months into his presidency, setting a precedent for alternative approaches to media engagement.

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