In the 2024 U.S. Presidential race, Donald Trump’s media strategy has shifted towards nontraditional outlets like podcasts and YouTube shows, targeting new voter groups and working to humanize his image. This has contributed to his success in the polls, where he’s closing in on Kamala Harris, the Democratic nominee. Trump’s adviser Jason Miller outlines the deliberate focus on unscripted, humanizing moments to reach voters and reinforce Trump’s policies.
Trump’s Media Strategy: Shifting Towards Podcasts
Donald Trump’s 2024 presidential campaign has notably diverged from traditional media outlets, embracing a diverse range of nontraditional platforms, especially long-form podcasts. Trump’s adviser, Jason Miller, explains that this approach allows the former president to connect with audiences who aren’t necessarily tuning into traditional news sources. By featuring on popular podcasts that appeal to younger and independent voters, Trump is gaining significant exposure. These platforms give him a chance to engage in less scripted, more personal conversations that highlight his personality beyond politics.
Targeting Younger and Independent Voters
The Trump campaign has prioritized podcasts that reach younger, often male, audiences — a group referred to by Miller as the “Bro vote.” Miller credits Barron Trump, Donald Trump’s 18-year-old son, with identifying several highly successful podcast appearances. According to Miller, every recommendation Barron has made has resulted in “ratings gold.” This strategy has proven effective, with podcasts such as Joe Rogan’s and Theo Von’s serving as key venues where Trump has appeared more relaxed and personable, discussing everything from family to sports.
The Humanizing of Trump
A crucial element of Trump’s 2024 campaign is the humanization of his image. The campaign has highlighted moments that showcase Trump as a relatable figure — a father, grandfather, and someone with life experiences beyond politics. Miller points to viral moments like Trump’s ice cream shop visit in South Carolina or his chat about addiction on a podcast. These unscripted events remind voters of Trump’s celebrity background and reinforce his image as approachable and engaging. According to Miller, such moments serve as a powerful contrast to the more formal, traditional appearances of other politicians.
Impact of Alternative Media on Polls
As Trump continues to lean into nontraditional media formats, the polls have responded positively. Trump’s appearances on podcasts and YouTube shows have helped him close the gap with Kamala Harris. Miller believes the campaign’s success is due to a combination of factors, including the campaign’s focus on the economy and immigration, as well as strategic errors by Harris. By focusing on relatable issues in media formats that resonate with key voting demographics, Trump is improving his standing with voters.
No Coaching: Trump’s Authentic Style
Trump’s media appearances have been unscripted and authentic, which Miller notes is a significant part of their appeal. While there has been some concern about Trump’s tendency to treat podcast interviews like rallies, Miller dismisses the idea of coaching or scripting Trump’s interactions. Instead, he credits the format of the podcasts and the natural rapport between Trump and the hosts for drawing out a more personal and dynamic side of Trump that resonates with audiences.
The Role of Polling and Strategic Decisions
Miller emphasizes that Trump’s campaign is in a stronger position in 2024 compared to previous elections. Early vote numbers are in Trump’s favor, and the campaign is prepared for potential “October surprises” or last-minute efforts by the Harris campaign. In contrast, Harris’ media strategy, including her appearance at the U.S.-Mexico border, has been framed as a misstep, according to Miller. Trump’s focus on issues like immigration and the economy remains the central theme of his campaign as he continues to engage voters through alternative media.
COMMENTS