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Brian Kemp’s Advice to Republicans: Stay Focused and Look Forward

In a recent interview, Georgia Governor Brian Kemp advised Republicans to avoid overconfidence, focus on the future, and show a new side of Trump, highlighting the importance of a forward-looking campaign strategy.

Georgia Gov. Brian Kemp speaks at the CNN-POLITICO Grill during the 2024 RNC Convention on July 16 in Milwaukee. | Rod Lamkey Jr. for POLITICO

Republicans seeking a strategy refresh at the Republican National Convention in Milwaukee might want to take a break from their leaky bathtubs at the Holiday Inn and lend an ear to Georgia Governor Brian Kemp. Known for his intricate relationship with Donald Trump, Kemp offers insights that might not align with the former president’s current trajectory.

Avoid Overconfidence

In a recent interview with POLITICO’s Eugene Daniels for the Playbook Deep Dive podcast, Kemp cautioned against the growing belief among Republicans that Trump is headed for an easy victory in November. “I do not think Republicans need to be getting overconfident right now,” Kemp warned. He highlighted the unpredictable nature of politics, stating, “Four or five months is an eternity in politics, and a lot of things can happen.”

Key Strategies for Sustained Momentum

Kemp laid out several strategies for Trump and GOP candidates to maintain their recent momentum:

1. Stop Focusing on the Past
“We got to quit looking in the rearview mirror,” Kemp advised. He emphasized the need to move beyond discussions of the last election and focus on the present and future.

2. Define Your Vision
Kemp stressed the importance of making the campaign about more than just a referendum on Joe Biden. “We need to tell people what we’re for. We need to stay focused on the future and tell people why they need to vote for us,” he said.

3. Show a New Side of Trump
Kemp suggested that Trump use recent events, including the shock of Saturday’s violence, to demonstrate a different aspect of his personality. “I do think it’s a great opportunity for the former president in a speech to reach a segment of people that maybe not have liked him all that much, just by tone alone.” He noted that Trump’s near-death experience could be a moment to show “grace and thanks.”

Trump’s Potential Shift in Tone

Trump seems to acknowledge the value in moderating his confrontational style. He recently told The New York Post that he is revising his RNC speech in light of the recent attempt on his life, aiming to “try to unite our country.” This shift aligns with Kemp’s advice, suggesting a potential pivot in Trump’s approach.

Kemp’s Subtle Critique

Kemp’s endorsement of the Trump campaign comes with a notable omission. “I’m supporting the ticket,” he said, twice stopping short of mentioning Trump by name. This subtle omission might be Kemp’s way of signaling his cautious support while hinting at the need for a broader, more inclusive strategy.

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