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What is DeepSeek and why is it disrupting the AI sector?

Deepseek logo and the Chinese flag are seen in this illustration taken January 27, 2025. REUTERS/Dado Ruvic/Illustration

DeepSeek’s AI Models Shake Up the Global Technology Landscape

Chinese AI startup DeepSeek has drawn significant attention worldwide with its cutting-edge AI models, claiming they rival or surpass U.S. industry leaders like OpenAI and Meta at a fraction of the cost. Its latest developments challenge the established AI hierarchy and signal China’s growing capabilities in artificial intelligence.


Why is DeepSeek Making Waves?

Cost Efficiency and Performance:
DeepSeek’s DeepSeek-V3 model has been highlighted for its exceptional quality and cost-effectiveness. The company claims the model was trained with less than $6 million worth of computing power, leveraging Nvidia H800 chips, in stark contrast to the billions spent by U.S. tech giants.

Its AI Assistant, powered by DeepSeek-V3, has surpassed OpenAI’s ChatGPT as the top-rated free app on Apple’s App Store in the U.S., sparking a reevaluation of AI investments by American tech companies.

DeepSeek’s DeepSeek-R1, released last week, is said to be 20 to 50 times cheaper to use than OpenAI’s equivalent models, depending on the task, according to the company’s WeChat post.

Challenges to U.S. Tech Dominance:
The success of DeepSeek has undermined the narrative that Chinese AI significantly lags behind its U.S. counterparts. Silicon Valley engineers and executives have reportedly praised the models’ capabilities, which have created ripples in the global AI sector.

Skepticism and Controversy:

  • Export Control Violations: Scale AI CEO Alexandr Wang suggested during a CNBC interview that DeepSeek possesses 50,000 Nvidia H100 chips, which would potentially violate U.S. export controls on advanced AI hardware. DeepSeek has not commented on these claims.
  • Cost Transparency: While DeepSeek claims it spent $5.58 million on computing power for its V3 model, analysts at Bernstein question whether the true costs might be significantly higher. The startup has also not disclosed the training costs for its R1 model.

Who is Behind DeepSeek?

DeepSeek is a Hangzhou-based company controlled by Liang Wenfeng, co-founder of the quantitative hedge fund High-Flyer.

  • High-Flyer shifted its focus in 2023 to AI research, particularly exploring Artificial General Intelligence (AGI).
  • The hedge fund has patents related to chip clusters used for training AI models and reportedly operates a cluster of 10,000 Nvidia A100 chips, according to its WeChat account.

The extent of High-Flyer’s financial investment in DeepSeek is unclear, though the two organizations share facilities.


Beijing’s Interest in DeepSeek

DeepSeek’s achievements have not gone unnoticed in China’s political sphere.

  • On January 20, the day DeepSeek-R1 launched, founder Liang Wenfeng attended a closed-door symposium hosted by Chinese Premier Li Qiang, according to state news agency Xinhua.
  • Liang’s presence highlights Beijing’s interest in leveraging DeepSeek’s success to counter U.S. export controls and advance China’s self-sufficiency in strategic industries like AI.

The company’s ascent aligns with China’s broader goals of achieving technological independence and reducing reliance on foreign technology.


Implications for the AI Industry

Potential Upset of the AI Ecosystem:
DeepSeek’s cost-efficient, high-performing models could redefine competition in the AI sector, challenging the dominance of established players like OpenAI, Meta, and Nvidia.

Geopolitical Ramifications:
The company’s success emphasizes the growing AI capabilities of Chinese startups and highlights the effectiveness of Beijing’s focus on strategic industries. However, concerns about compliance with U.S. export controls and broader geopolitical tensions may cloud its achievements.

Future Trajectory:
With its rising influence and government backing, DeepSeek is positioned to become a major player in the AI landscape, setting the stage for intensified competition between the U.S. and China in the development of advanced technologies.

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