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Trump signs executive order to demand pharma industry cuts prices

U.S. President Donald Trump holds a signed executive order, as he attends a press conference in the Roosevelt Room at the White House in Washington, D.C., U.S., May 12, 2025. REUTERS/Nathan Howard 

United States Announces Plan to Reduce Drug Prices by 59%
Date: May 12, 2025


Overview:
President Donald Trump announced a comprehensive plan to cut prescription drug prices by 59%, addressing long-standing concerns about the high cost of medications in the United States. The initiative is set to impact both brand-name and generic drugs, aiming to reduce financial burdens on American consumers.


Key Measures:

  1. Direct Price Reductions:
    • Pharmaceutical companies will be mandated to lower the prices of widely used prescription drugs by 59% over the next 18 months.
    • The initial phase targets high-cost medications, including those for chronic conditions such as diabetes and heart disease.
  2. Government Negotiation Authority:
    • The federal government will be empowered to negotiate directly with drug manufacturers for Medicare and Medicaid, a move that had previously faced significant legislative obstacles.
    • These negotiations are expected to secure lower prices for millions of beneficiaries.
  3. Transparency and Regulation:
    • Drug companies will be required to disclose the actual cost of manufacturing and distribution.
    • The aim is to increase transparency and hold manufacturers accountable for excessive markups.
  4. International Reference Pricing:
    • The administration will introduce an international pricing index, benchmarking U.S. drug prices against those in other developed countries.
    • This measure seeks to prevent American consumers from paying significantly more than those in countries with comparable healthcare systems.
  5. Enhanced Access and Support Programs:
    • Financial assistance programs will be expanded to help low-income patients afford essential medications.
    • This includes capping out-of-pocket expenses for prescription drugs under Medicare Part D.

Reactions and Implications:

  • Healthcare Industry Response:
    Pharmaceutical companies have expressed concerns about potential impacts on innovation and research funding. Some industry leaders warned that enforced price cuts could result in reduced investment in new drug development.
  • Political and Public Reactions:
    While consumer advocacy groups have welcomed the announcement, some lawmakers have raised questions about the long-term viability and enforcement of the proposed measures.
    Supporters argue that the plan addresses a critical issue that has strained household budgets for decades, while critics caution against unintended economic consequences, including potential drug shortages.
  • Economic Considerations:
    Economists have noted that while the reduction in drug prices may lead to short-term savings for consumers, the pharmaceutical industry may seek to offset losses through other revenue streams, including price hikes on non-regulated medications.

Future Outlook:
The plan represents a substantial shift in U.S. drug pricing policy, signaling a more interventionist approach by the federal government. While the proposed measures have sparked debate, they underscore the administration’s commitment to tackling the high costs of healthcare.
As the policy rolls out, its success will largely depend on effective implementation and cooperation from pharmaceutical companies, as well as legislative support to sustain the proposed changes.

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