Ron DeSantis, the Florida governor and presidential hopeful, is making significant changes to his campaign as he aims to regain momentum in the primary race. The campaign is shedding more than a third of its payroll, totaling 38 jobs, across various departments. This move follows the departure of two senior advisers, Dave Abrams and Tucker Obenshain, and the elimination of about 10 event planning positions previously announced.
The decision to downsize comes as DeSantis’ team grapples with financial challenges, despite raising $20 million during the second quarter of the year. However, much of the funds raised came from donors who had already reached the maximum contribution limit, limiting the possibility of additional financial support.
Campaign manager Generra Peck acknowledged the campaign’s overspending during a donor retreat, emphasizing the need for further adjustments. To counteract financial strains, the campaign plans to transform DeSantis into an insurgent underdog, focusing on smaller, more intimate events and reducing travel expenditures.
The campaign’s payroll had over 90 staffers as of June, raising concerns about its bloated structure. To streamline operations, some aides will be leaving the campaign, but they are expected to contribute to an outside pro-DeSantis group.
With a heightened focus on financial discipline, Carl Sceusa has been appointed as the chief financial officer, concurrently serving as the chief technology officer.
Additionally, the campaign has made other strategic staff changes. Ethan Eilon has been named the deputy campaign manager, while Cody Hall and Andrew Romeo have been added as senior communications advisor and communications director, respectively.
As DeSantis aims to regain his footing in the primary race and compete against other Republican contenders, these adjustments signify a pivotal moment for his presidential aspirations. The campaign’s ability to streamline and refocus its efforts may prove crucial in securing the nomination. Stay tuned for updates as DeSantis navigates the challenges on the road to the White House.
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