In a crucial move for his 2024 reelection bid, President Joe Biden is strengthening his fundraising efforts by bringing on three top aides with extensive experience. The finance co-directors, Colleen Coffey and Michael Pratt, along with grassroots fundraising director Jessica Porter, have been appointed to lead the campaign’s financial operations. These strategic hires are part of Biden’s efforts to build a robust campaign organization and secure the historic funds needed for the upcoming election.
Coffey and Pratt, who previously served at the Democratic National Committee (DNC), will play vital roles in managing financial affairs for Biden’s campaign. Porter, also joining from the DNC, has been credited with numerous small-dollar and digital fundraising successes. The close collaboration between Biden’s campaign and the DNC reflects their strong partnership since the launch of his reelection effort earlier this year.
Julie Chavez Rodriguez, Biden’s campaign manager, expressed confidence in the expertise of the newly appointed team, emphasizing their contribution to the historic fundraising efforts to date. This experienced group is expected to leave no stone unturned in raising funds, using innovative tactics to reach supporters where they are.
During his 2020 campaign against former President Donald Trump, Biden witnessed record-breaking fundraising figures, a trend he aims to continue for 2024. Despite concerns about small-dollar fundraising, Biden’s campaign has already received substantial support from donors contributing less than $200. Jessica Porter’s success stories include launching the reelection campaign with a large list of active email subscribers and securing significant funds for the DNC following a critical Supreme Court decision.
The campaign has focused on building a strong grassroots support system, with the DNC achieving the most successful midterm grassroots fundraising in its history during the 2022 election cycle.
With these recent appointments, Biden’s finance team gains additional manpower, further enhancing its capabilities. Rufus Gifford and Chris Korge were previously appointed as finance chairs for the campaign and Biden Victory Fund.
As the 2024 election approaches, President Biden is assembling a powerful team to ensure a formidable warchest and a compelling reelection bid.
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