Former U.N. Ambassador Nikki Haley is amassing support for her anti-Trump coalition, attracting over 5,200 donors who previously contributed to President Joe Biden’s 2020 campaign. The unique crossover reflects a strategic effort to build a diverse coalition, including moderate and independent voters unhappy with both Biden and Trump. Despite running in the Republican primary, Haley’s campaign has garnered contributions from both sides, with more than 3,000 donors who previously supported Trump in 2020.
Cross-Party Support and Fundraising Numbers
Haley’s recent fundraising report reveals her ability to draw from a broad donor base, reporting contributions from over 55,000 “large-dollar” donors in January. Approximately 1,600 Biden 2020 donors contributed over $500,000 during the same month. While Haley’s core support is Republican, she strategically targets a broader spectrum of voters discontent with the political status quo.
Financial Overview and Super PAC Spending
In January alone, Haley’s campaign raised $11.5 million, marking her highest-grossing month. The total spent during the month reached $13.1 million, with significant allocations to media production and placement, constituting over half of the campaign’s expenses. The primary super PAC supporting Haley, SFA Fund Inc., outspent its pro-Trump counterpart, MAGA Inc., investing nearly $13.7 million. Notably, SFA Fund Inc. relied on a diverse range of donors, lacking seven-figure checks but bolstered by numerous five and six-figure contributions.
Electability and General Election Prospects
While Haley trails Trump in the GOP primaries, general election polls consistently show her performing better against Joe Biden. The appeal lies in a subset of voters who prefer Haley over either candidate. However, overcoming Trump’s dominance within the GOP remains a challenge, even as Haley actively courts unaffiliated and moderate voters.
Continued Fundraising Efforts and Advertising Focus
Haley’s financial success and active ad spending underscore her commitment to challenging Trump’s supremacy. The focus on advertising, with nearly $7.4 million allocated to media, indicates an ongoing effort to reach a broader audience and amplify her message.
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