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Michigan Democrat Hillary Scholten Features Republican Gerald Ford in New Campaign Ad

Michigan Rep. Hillary Scholten, a Democrat, has launched a new ad invoking the image and words of former Republican President Gerald Ford. This strategic move appeals to local voters, as Ford grew up in the district Scholten represents, and highlights her focus on economic issues and public safety.

Lead Art: Rep. Hillary Scholten (D-Mich.) speaks with reporters outside the U.S. Capitol on May 15, 2024. | Francis Chung/POLITICO

Michigan Democrat Highlights Gerald Ford in New Campaign Ad

Rep. Hillary Scholten, a Democrat running for re-election in Michigan’s 3rd District, has launched a unique campaign ad that features former Republican President Gerald Ford. The ad prominently uses Ford’s 1976 Republican National Convention speech, a surprising move for a Democratic candidate. Scholten’s choice to spotlight Ford reflects her efforts to appeal to a broad range of voters, particularly in a district where Ford grew up.


Ford’s Speech Connects to Scholten’s Economic Message

The ad showcases portions of Ford’s remarks, specifically his focus on “winning the fight against inflation” and assuring “safety in the streets.” Scholten’s campaign pairs these excerpts with headlines highlighting her work on economic issues and public safety. By referencing Ford’s leadership, Scholten is aligning herself with a legacy of practical governance and fiscal responsibility, appealing to both Democratic and moderate Republican voters.


Strategic Appeal to Local Voters in Grand Rapids

Scholten’s decision to invoke Ford is particularly notable in Michigan’s 3rd District, which includes Grand Rapids—Ford’s hometown. This strategic move helps connect her campaign to local history and values. By invoking a respected figure in the area, Scholten is positioning herself as a unifying candidate capable of addressing the district’s needs.


Facing Republican Challenger Paul Hudson

Scholten’s main opponent, Republican Paul Hudson, has not yet received substantial financial backing in the race. Meanwhile, Scholten and her Democratic allies have invested over $3 million in campaign ads, giving them a significant advantage on the airwaves. Hudson, who previously ran unsuccessfully for the state Supreme Court, faces an uphill battle against Scholten’s well-funded campaign.

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