In response to waning support among young voters, allies of President Joe Biden have launched a new super PAC, “Won’t PAC Down,” with an ambitious budget of $20 million to $25 million. The initiative aims to address Biden’s decline in approval among voters under 30, who are dissatisfied with the administration’s handling of issues like the humanitarian crisis in Gaza and the high cost of living.
Key Details:
- Focus on Youth Vote: “Won’t PAC Down” is targeting young voters, particularly those disillusioned with traditional political messaging. The goal is to recapture the demographic that supported Biden by a 25-point margin in 2020 but has since grown critical of his administration.
- Hollywood Collaboration: The PAC has enlisted millennial and Gen Z writers, directors, and producers from Hollywood, known for their work on popular shows like “Saturday Night Live” and “Parks and Recreation.” These creatives will produce content tailored to young voters.
- Digital Campaign: The campaign will utilize social media and streaming platforms, avoiding traditional political ads. Instead, it will focus on influencer-style and highly produced scripted ads that resonate with younger audiences.
- Top Issues: The PAC’s messaging will concentrate on key concerns for young voters, including reproductive rights, gun violence, the Supreme Court, and the cost of living.
Strategic Approach:
- Targeted Ads: Ads will be designed to meet young people where they are, particularly on platforms like TikTok, Instagram, and Twitch. The strategy emphasizes creating memorable, shareable content that encourages meaningful conversations among peers.
- Research-Based Messaging: John Della Volpe, a youth vote pollster, and Doug Rubin, a Democratic strategist, are advising the effort. The PAC will use poll-tested messaging to ensure effectiveness.
Challenges and Goals:
- Reaching Disconnected Voters: The initiative faces the challenge of engaging young voters who feel disconnected from political processes. Initial meetings revealed a lack of awareness about Biden’s accomplishments among the target demographic, highlighting the need for more effective communication.
The Biden campaign has expressed support for the super PAC’s efforts, recognizing the crucial role of the youth vote in the upcoming election. With this initiative, Biden’s allies aim to re-energize a key voter base and secure vital support in battleground states
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