After a challenging debate performance, President Joe Biden’s campaign launched a significant digital fundraising and advertising effort. This surge in activity, which included a notable increase in fundraising emails and social media ads, helped the campaign raise $38 million from Thursday to Sunday. The campaign aimed to set the narrative post-debate and address concerns among supporters, contrasting sharply with the less active response from Donald Trump’s campaign.
Details:
- Fundraising Surge: Biden’s campaign significantly increased fundraising emails and social media ads after the debate, raising $38 million over four days.
- Digital Strategy: The campaign’s digital blitz aimed to shape the post-debate narrative and reassure supporters, with a focus on Trump’s debate comments.
- Increased Spending: Biden’s campaign spent over $2.1 million on Facebook and Instagram ads on the Friday and Saturday following the debate.
- Supporter Engagement: The campaign highlighted Biden’s debate moments and addressed concerns about his performance in fundraising messages.
- Comparison with Trump: Unlike Biden’s campaign, Trump’s campaign did not significantly increase its digital activity or fundraising efforts after the debate.
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